Research tells you where to push. This is how we push.
Six things we run for clients. Each one works best aimed at a target the research has already picked out: a member, a committee, a board, a deadline.
Coalitions built from people who already know the member
A letter with forty logos on it lands on a staffer’s desk, and nobody in the office recognizes a single name.
We start from the member you need and work backwards. Who already gives to them. Who already lobbies them. Who sits on a board with them, and who they return calls to. Those are the people we recruit, and we can usually name them before anyone makes a call.
What you getA coalition the member already knows, assembled before the hearing rather than during it. A list of who made which call, and what they heard back.
Ads aimed at your own list, not a lookalike of it
Most advocacy media buys reach an audience that resembles yours. Your budget pays to reach strangers.
We advertise to the people already in your database: members, donors, past visitors to your site. Then we report exactly how many of them we reached, how often, and how many came back to the site or took the action.
What you getA member base that knows what the fight is before you ask them to act, and a report your board can read in one sitting.
Legislators, regulators and stakeholders on the record
A member will say things in a thirty-minute conversation that will never appear in a press release.
We produce the interviews from the booking through the edit. Your organization hosts. The guest talks about the issue in their own words, and we handle the studio, the questions and the distribution.
What you getYour members hear it. So do the colleagues you are trying to move, who tend to watch what other members say.
One place for the argument and the evidence
When a bill moves, a reporter, a staffer and a supporter all go looking for the same thing: the case, and what it rests on.
We build one site that holds both. The argument on top, the sources underneath, and the action one click away. Built in days, for the week it matters.
What you getNot a brochure. A site that is still accurate at the second hearing, and that staff can cite without calling you first.
Leave-behinds built for four minutes between hearings
The person reading your handout has four minutes, no background on your issue, and three other handouts in the same folder.
We write and design the one-pagers, infographics and handouts for that reader. One point per page. A number where a claim would go. The source at the bottom.
What you getComplexity is the enemy of a yes. Material that is understood in one pass, and that survives being photocopied.
The research that picks the target
Who funds the member you need, who lobbies them, which board seats are about to open, and what happened to your line in the budget. Four tools, built from California’s own filings.
We do not allege anything. We organize what California has already disclosed, every figure keeps its source, and it is written for review rather than accusation.
Tell us what you need decided.
Name the service, or just name the fight. We will tell you which of these would move it, and which would not.
- Emailrussell@highviewstrat.com
- Phone916-710-2872
What happens next
Russell replies within one business day. The first conversation covers the fight, who decides it, and what it would take.
The argument where legislators now have it
Members, staff and stakeholders argue with each other in public now, and the people you need are reading it.
We run the accounts, write the posts, and put the right fact in front of the right reader at the right hour. We have used this to help stop a bill.
What you getA presence that staff see before the hearing, and a record of what was said and when.
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