The rapid growth of social media and information sharing has shortened audience attention spans. Amid a sea of competing content, how can you increase the chances your message will stand out? Visual storytelling.
Successful visual storytelling captures audience attention, helps them retain information, and in the case of digital advocacy, moves them to action. Visual storytelling comes in a few different forms, but the favored ones tend to be explainer videos and podcast videos.
Explainer videos take complicated information or issues and translate them into easy-to-understand shareable clips that educate and persuade audiences. Similarly, podcasts can be used to establish thought leaders and co-messagers who help validate or lend credibility to an issue.
When combined with digital advertising, podcasts and explainer videos are effective ways to reach a broad audience and market your services in a way that is more informative and less salesy to potential clients.