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Digital marketing is the most efficient form of marketing today. All internet and electronic marketing is considered digital marketing, and to be successful, you must market through multiple channels. The three media channels you will use are owned media, paid media, and earned media. 

Owned media is all media you or your company owns. This includes your website, social media, and any other media that comes directly from your company. Paid media is any media that had to be purchased, such as ads. Earned media is exposure from word of mouth advertising, shared posts, tags, and positive reviews. Plan your campaigns, rank what has worked for you best within the last year, and be sure it aligns with your goals.

While in the process of evaluating your channels, there are certain marketing elements to keep in mind. Are you selling business to business, or business to customer? Edit your wording to match who you are targeting. Also, what buyer persona does your client fall into, and where are they in the buyer’s journey? It’s is all about delivering the right content, to the right person, at the right time.

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