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You know that social media is a resourceful tool, but how can you be sure you’re using it to your advantage? Gathering places have historically been where most conversations are facilitated. Now, it’s social media platforms. These platforms are the easiest way to have direct conversations with multiple clients in the same place. This will help you build and enhance client relationships, educate those who are interested, learn specific client needs, and build prospective buyer personas. 

Buyer personas should include customers’ age, gender, location, relationship with you, and interests. Creating buyer personas and creating SMART goals is step 1 in managing your social media. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. Anything you post or advertise should match your SMART goals while aligning with customer buyer personas. 

Step 2 is setting all of your overall goals. Ask yourself, “what am I trying to achieve”? Map out what it will take to achieve those goals. Step 3 is tracking key performance indicators (KPI) to measure and evaluate success. Your KPI should include your followers and mentions, how many people are engaging and interacting with you, any direct sales (ROI), and retention and loyalty such as reviews and ratings. 

After following these steps, you must set a budget, and consider paid advertising or any other software tools to help. These steps will provide success by allowing your content to be seen by a larger audience, build brand awareness, and connect with your buyers.