Explainer videos take complicated material and translate it into digestible bites.
Explainer videos engage your members, persuade the public and influence elected officials and regulators.
Research shows that videos are far more effective in reaching audiences than traditional forms of communication. In fact:
- Adding videos to emails can increase click rates by 300 percent.
- Videos are shared 1200x more than text and images.
- Viewers retain 9x more video content than they do written text.
Explainer videos are so effective, many Fortune 500 companies make them a pillar of their own digital advertising campaigns.